Shop healthy.
Avoid diseases.

Shop healthy. Avoid diseases.

Why Tera?​

Because America is very unhealthy:
  • Of all industrialized countries, America has the highest healthcare spend per capita yet the worst health outcomes and Americans are more likely to die younger, and from avoidable causes, than residents of peer countries. U.S. Health Care from a Global Perspective, 2022: Accelerating Spending, Worsening Outcomes.
  • Only 7% of Americans are metabolically healthy i.e. have normal blood pressure, blood sugar, cholesterol, and weight. 
  • 70% of Americans are overweight or obese. The obesity rate has grown from 3% in 1962 to 40% in 2023. 
  • 90% of Americans have excess body fat that is harming their health.
  • 100% of Americans are nutrients deficient, 60% have one chronic disease and 40% have 2 or more chronic diseases. 
The American diet and exposure to toxic chemicals in consumer products are the primary drivers of the chronic diseases epidemic that is ravaging our country.  To heal and stay healthy we must eat differently and stop using toxic consumer products.

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Our modern US lifestyle is causing diseases:

The root causes for this epidemic are the daily purchases and consumption of personal and home care products laden with toxic chemicals and allergens, as well as processed foods & beverages laden with sugar, starch & many other unhealthy ingredients. Our genes and cells are under attack, causing inflammation, chronic diseases and accelerated aging.

The food we eat is killing us

  • The FDA (Food & Drug Administration) has allowed 14,000 food additives to be used to make processed and ultra processed foods. 
  • The FDA allows food producers to determine the safety of their own products without mandatory FDA review. Consumers’s health is NOT protected by our current laws.
  • 75 percent of non-organic fresh produce sold in the U.S. contains residues of potentially harmful pesticides.
  • 60 % of calorie intake for US adults comes from ultra-processed foods (66% for US children).
  • These processed food products deliver potent combinations of fat, sugar, sodium, and artificial flavors and colors. They are what scientists call hyper-palatable: Irresistible, easy to overeat, and capable of hijacking the brain’s reward system and provoking powerful cravings. Their manufacturing process creates new compounds like carcinogens.
  • People who eat a lot of ultra-processed foods have a 19 percent higher likelihood of early death and a 32 percent higher risk of dying from heart disease compared with people who eat few ultra-processed foods.
  • 90 percent of healthcare expenditures are for the treatment of chronic diseases (diabetes 2, cancer, obesity, heart disease, stroke …) and many researchers now believe that these problems are partly related to our diet.
  • 68% of processed foods sold in US grocery stores have added sugar. Manufacturers use 100+ different ingredient names to mask the addition of sugar. Medical evidence shows that high sugar consumption is linked to obesity, diabetes, and tooth decay.
  • Over the past three decades, childhood obesity rates have tripled in the U.S., and today, the country has some of the highest obesity rates in the world: one out of six children is obese, and one out of three children is overweight or obese.

For more information on toxic chemicals and their impact on your health check out our blog articles below:

Food in America: A Looming Health Crisis 

Unveiling the Truth About Processed Foods (Part 1) 

Unveiling the Truth About Processed Foods (Part 2) 

The World of Conventional Agriculture 

The thousands of toxic chemicals found in our food, personal care, beauty, and cleaning products are making us sick

  • According to the EPA, less than 1% of the 84,000 chemicals used in consumer products in the U.S. have been rigorously tested for human and environmental safety. 
  • More than 3,000 potential harmful chemicals have been found in food packaging alone More than 3,000 potentially harmful chemicals found in food packaging | Food safety | The Guardian
  • More than 40% of conventional baby food contains toxic pesticides  Nearly 40% of conventional baby food contains toxic pesticides, US study finds 
  • Scientists are concerned about the potential “cocktail effect” of being exposed to a multitude of chemicals, even at low levels, and the potential cumulative health impacts.
  • We are exposed daily to hundreds of chemicals in our food and consumer products. Around 300 chemicals are found in newborns.
  • More than 90% of cosmetics harbor heavy metals and chemicals that can disrupt hormones, impact fertility, and even fuel the development of cancer.
  • The EU has banned 1,328 chemicals in cosmetics vs. 12 in the US. The EU unveiled a plan to ban another 12,000 chemicals in consumer products. No such plan exists in the US.
  • There is no adequate consumer protection in the US against toxic chemicals in our consumer products and we are left on our own to try to avoid them.

For more information on toxic chemicals and their impact on your health check out our blog articles below:

We are Living in a Chemical Soup that is Killing Us and Our Planet 

Why Everyone Should Embrace a Non-Toxic Lifestyle 

How to Live a Non-Toxic Lifestyle: Personal Care 

How to Live a Non-Toxic Lifestyle: Skin Care

How to live a Non-Toxic Lifestyle: Beauty & Makeup

Allergies triggered by foods and consumer products are on the rise and cause our immune system to create unhealthy inflammation

  •  85 million, or 25% of Americans, now avoid allergens in the food they buy. 
  • The number of American children who experience food allergies has been growing about four times faster than the population has for at least 20 years. 
  • It is very hard to know from a product label alone what allergens are present in a product. 

Diseases can be avoided and reversed by diagnosing and treating the root causes with lifestyle changes and diet changes. We can live disease-free. 

Conventional medicine is reductionist and siloed and suppresses symptoms with drugs (ex: lowers your cholesterol with a statin drug) but does not heal diseases. 

Functional medicine on the other hand addresses the root causes of diseases and fixes them with diet and lifestyle changes (detoxification, nutrition, exercise,…) to restore health. 

Tera empowers people to live a healthy life with tools that allow them to navigate the many pitfalls of our modern, Western lifestyle that cause disease.

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