Vision and Mission

Our Vision: 

Inspire a consumer revolution to transform the world into a healthy and sustainable place.

Our Mission: 

Empower our Members to transition to a healthier and more sustainable lifestyle.

Empower our Brands to increase the sustainability of their business practices.

Our Hope:

Enough of us can make that shift so we stand a chance of keeping what we need most of all: a planet that can continue to nourish, protect and sustain us all.