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Vision and Mission

Our Vision: 

Inspire a consumer revolution to transform the world into a healthy and sustainable place.


Our Mission: 

Empower our Members to transition to a healthier and more sustainable lifestyle.

Empower our Brands to increase the sustainability of their business practices.


Our Hope:

Enough of us can make that shift so we stand a chance of keeping what we need most of all: a planet that can continue to nourish, protect and sustain us all.