Vision and Mission
Our Vision:
Inspire a consumer revolution to transform the world into a healthy and sustainable place.
Our Mission:
Empower our Members to transition to a healthier and more sustainable lifestyle.
Empower our Brands to increase the sustainability of their business practices.
Our Hope:
Enough of us can make that shift so we stand a chance of keeping what we need most of all: a planet that can continue to nourish, protect and sustain us all.