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Our Methodology

How do you anaylze the products?

We start by finding out all the ingredients used to make the product. And that’s one of the toughest parts of the process.  We look at brand websites, product packaging, eCommerce websites, independent 3rd party websites (basically everywhere…) to get a complete list of ingredients.  Then, we score each of these ingredients for Health and Environmental Impact on 6 different parameters 


Health Impact:

  • Toxicity
  • Reproductive Diseases
  • Corrosion and Irritation
  • Carcinogenicity

Environmental Impact:

  • Aquatic Toxicity
  • Ozone Toxicity

Health Score and Environmental Score are combined to provide an overall alert for the product. If any of the ingredients may have an impact on your health or the environment  we alert you with an orange warning status.   Products that have a green check mark indicate that the product’s ingredients do not have any alerts.

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But how do you find the health and environmental impact of the product’s ingredients?

We leverage information industry standard data such as ECHA (European Chemicals Agency) and GHS (Globally Harmonized System of classification and labeling) in conjunction with Dr. Michael Burke, an experienced Product and Environmental Safety Scientist.  


Wondering why we chose the European database and not a US one? 

Well, because the European regulations are more stringent. US products are full of chemicals that are banned in Europe. In cosmetics alone, 1300 chemicals are banned in Europe while only 11 are banned in the US.

Hmmm, so how do you color code the ingredients and products? What do Orange and Green mean?

We leverage the ECHA database by converting their analysis of chemicals into easier-to-understand terms and empower you with information to make a more informed decision on your product choices.  

In simple terms, orange is a warning indicating that at least 1 ingredient may be potentially harmful or risky.   While green indicates that all ingredients are classified as safe.  The same terminology applies to all the ingredient and product scores.

For instance, if ECHA thinks that a substance may be harmful to your health,  we alert you and mark it orange. 


GREEN = All ingredients are classified as safe

ORANGE = At least 1 ingredient is classified as potentially harmful

GRAY = We don't have enough information yet to analyze the ingredient


What if a product has 1 orange ingredient and all the other ingredients are green?

We would still alert you and display the product as orange. Having 10 green ingredients may not nullify the impact of 1 orange ingredient.  However, you would be able to see which ingredient is scored orange and why it has been classified as orange. 


Are orange products safe to buy?

Unfortunately, that depends.  Orange products have 1 or more ingredients for which ECHA has issued a warning. For instance, an ingredient in a product might cause mild skin irritation but is otherwise safe to use. If you feel that it would not come in contact with your skin and the warning does not impact or apply to you, that product may work for you.  On the other hand, all products that are marked as green have no ingredient alerts and are classified as safer to use for people and the planet.