Tera is partnering with brands that are solving for climate change rather than aggravating it and will help them succeed. Starting with content on how to manufacture and market green products, this will evolve into solutions to grow your business faster, collaborate with industry peers and source sustainable materials more efficiently and at lower cost. Reach out to us if you are a brand that shares our mission. Let's grow the Green Economy together!
- Marketing Show All
Research: Actually, Consumers Do Buy Sustainable Products
50% of CPG growth from 2013 to 2018 came from sustainability-marketed products.
The Elusive Green Consumer
Yet a frustrating paradox remains at the heart of green business: Few consumers who report positive attitudes toward eco-friendly products and services follow through with their wallets.
Tapping into consumers’ green aspirations makes them buy more eco-friendly goods
Labelling such as “this product is for green shoppers” may work better than simply calling something eco-friendly
- Product Design Show All
Nike is launching a guide to sustainability for brands–get it here
Nike’s guide is deliberately formatted as a kind of textbook.
Product Design Strategies for a Sustainable Future
Sustainable design meets the needs of the present without compromising the ability of future generations to meet their own needs.
Designing the products to meet environmental challenges is possible and needed
What if we changed the way we design the products we consume to meet environmental challenges? This is the idea behind eco-design, which aims to make the manufacturing process more environmentally-friendly by factoring in the life-cycle of products from the very outset.
- Packaging Show All
Sustainability in packaging: Inside the minds of US consumers
The pandemic is reshaping their views about sustainable packaging materials in ways that will force the whole value chain to act quickly.
16 Companies Rethinking Packaging
Food Tank highlights 16 food and beverage companies to exhibit the industry’s various approaches to sustainable packaging.
This compostable packaging can tell you when your food is going bad - and can also be safely composted in a backyard.
Who needs best-by labels when your package is sensing the food inside it?
