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"CONSCIOUS CONSUMPTION'
Rodrigo Louvat
I am a Marketing Associate at Tera in charge of digital marketing and content creation, writing blog articles and newsletters. Drop me a line at rodrigo.louvat@hellotera.com if you feel like it!

Conscious Consumerism: Embracing Sustainability, Health, and Ethics in Your Shopping Habits

drawing of happy people doing conscious shopping

What is Conscious Consumption?

Conscious consumption is a mindset and practice that goes beyond mindless shopping. It involves making deliberate choices about the products and services we buy, considering their Health, environmental, and ethical implications. Being a conscious consumer means being aware of the entire lifecycle of a product, from production to disposal, and making choices that align with your values and contribute to a better future.

drawing of happy people enjoying life

Why Should You Be a Conscious Consumer?

  1. Sustainability: By embracing conscious consumption, you become an active participant in preserving our planet. Sustainable practices such as reducing waste, choosing eco-friendly products, and supporting ethical production methods can significantly reduce our ecological footprint and help address environmental challenges like climate change, pollution, environmental destruction, and resource depletion.
  2. You and your loved one’s health: Conscious consumption is not only beneficial for the planet but also for your own well-being. By prioritizing organic and natural products, you minimize exposure to harmful chemicals and additives. Making healthier choices can enhance your overall health, leading to increased vitality and a reduced risk of long-term health issues.
  3. Social Impact: Conscious consumption has the power to create positive social change. By supporting ethical brands, you contribute to the prosperity of marginalized communities, ensuring fair wages, and safe working conditions. You also contribute to the active progress of society by supporting brands that align with your values. Conscious consumers can help combat human rights violations, unfair labor practices, and animal cruelty, as well as support marginalized communities, fostering a more equitable and just society.
Black woman shopping

How to Be a Conscious Consumer?

Research and Educate Yourself: Start by gaining knowledge about the products and brands you typically purchase. Research their environmental policies, ethical sourcing practices, and social responsibility initiatives. Keep up to date with this newsletter as we explore how we can all be conscious consumers. Look for certifications like Fair Trade, Organic, and B Corp to identify products that meet high standards of health, sustainability and ethics.

Shop Mindfully: Before making a purchase, pause and reflect on whether you truly need the item. Consider the long-term value, durability, and environmental impact of the product. Opt for quality over quantity and invest in items that will last. Avoid impulsive buying and strive to support local businesses and artisans.

Read Labels and Ingredients: Pay attention to labels and ingredient lists. Look for organic, cruelty-free, and eco-friendly certifications. Be wary of greenwashing, where companies misleadingly market their products as sustainable without genuine sustainability practices. Use Tera to analyze the impact of the ingredients on your health and the environment.

Reduce, Reuse, Recycle: Embrace the principles of the circular economy by reducing waste, reusing items, and recycling whenever possible. Choose reusable alternatives to single-use products, such as water bottles, shopping bags, and food containers. Support companies that prioritize eco-friendly packaging and offer recycling programs.

Support Ethical Brands: Discover and support brands that align with your values. Seek out companies committed to transparency, fair trade, sustainable sourcing, and ethical production. Explore local and small-scale businesses that prioritize environmental and social responsibility. Filter for products on Tera that are Animal Cruelty-Free certified or Vegan Certified.

Drawing of raised hands in a heart

Start Small and Slow

Because being a conscious consumer doesn’t mean you have to make huge drastic changes to your life. You don’t have to throw out everything you’ve ever bought and start dedicating all of your time to becoming a conscious consumer. We created Tera to make it simple and easy for people to shop consciously; to find healthy, sustainable, and ethical products. Start there and make small changes to your life. When you run out of soap look for a better brand without harmful ingredients and maybe even low-waste packaging. Next time you’re craving a chocolate bar take out your phone and search for one on Tera, you can do better than Hershey’s. But most importantly don’t give up and keep making small changes, they all add up to make a big impact!

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