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Tru Earth

Tru Earth Eco-Strips Laundry Detergent is the most convenient and eco-friendly way to do laundry.

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Good ForValuesCertificationsScore
Zero Waste 1
People & Animals
Vegan Vegan Certified 2
Your Health
Non Toxic 1
Your Wallet
Product Categories: Household Products Laundry

When Ryan and his wife Kathleen were expecting their third child, Ryan would wake up..., and watch YouTube kids videos with them. Ryan loved his morning routine with the kids, but he got upset by the crazy amounts of plastic waste in the shows they watched... “This is insane!” Ryan thought.Ryan wasn’t a hardcore environmentalist by any stretch, but he cared about the world and his kids’ futures. He thought “there’s got to be something we can do! This plastic is just about convenience, but what if there’s a way to make sustainable packaging convenient?” Ryan called up his good friend Brad, a serial entrepreneur. Recently Brad told him about an extended-family member with a patent on laundry detergent that was supposed to be eco-friendly, but Brad didn’t really “get it.”“If it’s so eco-friendly, how the heck does it get my clothes clean?”Brad had grown up in an eco-conscious household, but couldn’t understand how an entire jug of laundry detergent fit in packaging the size of an iPhone. But when Ryan called him up he decided to actually TRY the product for himself instead of dismissing it. Brad, Ryan, and Ryan’s childhood friend Kevin each tried the laundry strips. All three of them concluded the same thing. This stuff actually works! That’s when we decided to become a team...We determined that 150 subscription orders in the first 30 days would be enough to take this seriously and invest our resources into growing a company.At the end of 30 days we had 1,500 new subscribers.It became clear that just like each of us, many people want to make better consumer choices to help the environment, but simply don’t know how to. 



Simplicity. We believe little hinges swing big doors and small actions add up to big changes. We’re not perfect and we’re not asking anyone else to be. Empowered: We all have the power to choose. We create products that empower people to choose sustainability, without compromising convenience. Integrity: As our company grows we will keep the close sense of family that we started with.  We will never compromise our values or cut corners to reduce costs. We will not shortchange the environment to make a profit. We will be transparent about production and ingredients.  We will never shame anyone or make people feel bad about their choices, we will simply work to provide eco-friendly products that work.


Our sustainability commitment

Eco-friendliness and sustainability have several dimensions, including: ingredient safety, skin irritation, carbon footprint, plastic waste impact, biodegradability, and more. On balance, we believe Tru Earth is one of the most sustainable laundry detergents available today. We are working to constantly improve sustainability and welcome your comments and questions.

No plastic jug, 94% less transportation pollution

Tru Earth Laundry Detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses no plastic jug, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.


  • Paraben-free
  • Phosphate-free
  • Free of added dyes
  • Free of chlorine bleach
  • Free of 1,4-dioxane, as certified by independent laboratory tests
  • Readily biodegradable in accordance with OECD 310D
  • Hypoallergenic, certified by independent dermatologists
  • Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers