Being naked is the #1 most sustainable option. We're #2.
Oh hi, we’re Reformation. We make effortless silhouettes that celebrate the feminine figure, brought to life quickly in limited-edition releases. It’s stuff you want to wear right now. Green measures are infused into every aspect of our business from our sustainable factory in Los Angeles to using deadstock and eco fabrics to tracking the environmental impact of every product. We’re 100% carbon-neutral, water-neutral, and waste-neutral. Not to toot our own horn or anything. Founded in 2009. Based in Los Angeles.
|Recycled Material Packaging Recycling Own Products Carbon Neutral Company Third Party Certified||Climate Neutral BLUESIGN||6|
People & Animals
|Made in USA Charitable||2|
The brand started in 2009 and was created by Yael Aflalo a former model and SoCal native.
At first, it started with only repurposing vintage garments and clothing found at flea markets, customizing them, and selling them. But in 2012, Reformation relaunched and became something much bigger. They turned into a 100% eco-friendly brand with a factory downtown Los Angeles.
As well as the factory, they also have two stores in NYC and one in LA. By 2014, it had made more than $25 million in revenue and gained traction from eco-minded celebrities. Those include Taylor Swift, Rihanna and investor, Karlie Kloss.
Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure.
The design process starts with us thinking about what we really want to wear right now. We source the most beautiful and sustainable fabrics possible to bring those designs to life quickly.
Being naked is the #1 most sustainable option. We're #2
We put sustainability at the core of everything we do. We invest in green building infrastructure to minimize our waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, we also invest in the people who make this revolution possible.
At Reformation we think about all the costs in creating fashion—not just the price tag. RefScale tracks our environmental footprint by adding up the pounds of carbon dioxide emitted and gallons of water we use, and pounds of waste we generate. Then we calculate how Reformation’s products help reduce these impacts compared with most clothes bought in the US. We share this information on every product page of our website and tell you exactly what impact each garment has on the environment. This way we all get to see the total cost of fashion so you can make empowered choices, and we can keep creating better solutions when it comes to making clothes.
Offsets: It's not enough just to manufacture sustainably, we also invest in programs that replace the resources we've spent, which is where offsets come in. We've partnered with the Brazilian Rosewood Amazon Conservation Project and the Bonneville Environmental Foundation (BEF) Water Restoration Program to help put back some of the resources we used. Basically, in exchange for the emissions, water and waste our clothes used in the second quarter of 2018, we protected 1,000 acres of the Amazon Rainforest from deforestation, contributed 27 million gallons of freshwater to critically dewatered rivers and wetlands in California, and purchased landfill gas offsets. Kinda like Venmo, but for the Earth.
Climate Neutral: We’ve been 100% carbon-neutral since 2015, but now we’re working with Climate Neutral, a non-profit organization, to make it official. Through their rigorous certification program, Climate Neutral verifies a company like us has achieved net-zero carbon emissions. It's basically like getting a fancy seal of approval.
Energy-efficiency: We source electricity offsets from 100% wind power suppliers and use LED lighting and Energy Star-rated appliances in our offices.
Recycling: We recycle, compost organic wastes, and recycle or donate our textile scraps whenever possible. Zero waste is our goal. Right now, we recycle about 75% of all our garbage. Our goal is to reach over 85%. Every little thing adds up.
E-commerce: On average, e-commerce uses about 30% less energy than traditional retail. Good news because the majority of our customers use our online site to make purchases (we’re all for never getting out of bed either). We also calculate the carbon footprint of our web server and your screen’s energy demand while browsing the Ref website. And yes, we offset that too!
Hangers & totes: Typical hangers are made of plastic or metal and have the lifespan of only 3 months. We use recycled paper hangers to lessen the demand for new materials and to keep junk from landfills. Americans toss 102 billion plastic bags a year. We opt for reusable totes because they lighten the load. Plus they’re way cuter.
Green building: It’s our mission to design innovative and eco stores. We incorporate materials like LED fixtures, rammed earth, recycled fabric insulation, and other stuff to make our stores as sustainable as possible. We also calculate the construction footprint, and offset our store builds 100%. All our California retail stores and HQ West are now green business certified, which basically means we’re operating using strategies that improve energy savings, water efficiency, resource stewardship, and reducing CO2 emissions. You know, all the good stuff. We’re super proud and happy to be part of the green business community of Los Angeles and San Francisco, as well as the California Green Business Network. Learn more about it at the California Green Business Network website.
Sustainable purchasing: Reformation is committed to minimizing our environmental impact and achieving fair, safe and healthy working conditions throughout our supply chain. We seek to partner with suppliers who share a common vision of sustainability, accountability and transparency. We currently require that suppliers meet our standards for: social responsibility, safe & non-toxic, and better materials.
Fabric: To keep our supply chain as sustainable as possible, we make sure our suppliers take social and environmental standards seriously. By sourcing locally when possible, and screening all of our suppliers, we minimize environmental impacts and ensure there’s no unfair or unsafe labor that goes into making our clothes.
Dyeing & Finishing: The dyeing stage in textile manufacturing not only uses a lot of energy and water, but it also introduces the fabric to chemicals found in inks and pigments. We test all of our stuff against our Restricted Substance List (RSL) to confirm there are no hazardous substances in our products and to ensure our products are safe, and comply with international laws. Our RSL is based on the AFIRM Group industry level standards. This list applies to raw materials, finished goods and its concentrations. Download the full version of our RSL with concentration limits here. In addition to testing all of our stuff against our RSL we currently try and work with dye houses and printers that have the following certified dying systems. BLUESIGN® system With an A+ grade in textile dyeing, Bluesign certified dyeing facilities only use safe input chemicals, monitor their air and water emissions and ensure worker safety so that the dyed fabric is safe for the end user, workers and the environment. As of 2017, all of Reformation solid silk and velvet is Bluesign certified. OEKO-TEX® Standard 100 Similar to Bluesign, Oekotex also checks for presence of hazardous chemicals in the dyed fabric. It checks for carcinogens, azo dyes and other chemical limits in accordance to the European REACH standards.
PACKAGING: Right now, we have a couple different bags in circulation. Some are 100% compostable bags made of bio-based materials. But since composting in the US isn’t quite there yet in terms of accessibility, we’ve switched to 100% recycled LDPE bags with a biodegradable polymer (BDP) that allows it to break down in landfills. Just an FYI – you might still get a compostable bag until we fully phase them out.
GREEN OFFICE: Supplies: A business uses a ton of stuff. To manage our impact, we adopted Environmentally Preferred Purchasing policies across all our operations for things like office and cleaning supplies, shipping materials, and manufacturing equipment. We prioritize products with recycled-content, and opt for solutions that are recyclable or biodegradable. Paper & pens Americans trash 105 billion pens per year, most of them made of plastic. We purchase 100% recycled-content paper and pens made from recycled tires. Non-toxic, biodegradeable cleaning products Furniture We source reclaimed or reused furniture and dishware. Snacks We offer organic snacks in the kitchen.
MATERIALS Up to 2/3 of the sustainability impact of fashion happens at the raw materials stage - before the clothes have actually been made. Fiber selection also affects how you’re gonna wash the garment, and potentially recycle it one day - both important factors to consider when it comes to the environmental impact. That’s why we have Ref standards, or basically different classifications based on their combined social and environmental impact. We tried to make these standards as holistic as possible, taking into consideration water input, energy input, land use, eco-toxicity, greenhouse gas emissions, human toxicity, availability and price. We also looked at garment care implications, like microfiber shedding.
We think TENCEL™ is the holy grail of fibers for fabrics. Made by Austrian company Lenzing, TENCEL™ Lyocell is a regenerated cellulose fiber with properties almost identical to cotton. It’s part of the Rayon family, made from renewable wood materials. TENCEL™ is manufactured from Eucalyptus trees, which grow fast and thick on low-grade land. It takes just half an acre to grow enough trees for one ton of TENCEL™ fiber. Cotton needs at least five times as much land—plus, it must be good quality farmland. TENCEL™ production is done without the use of pesticides or insecticides (unlike its dirty cousin, cotton). While Eucalyptus trees don’t need irrigation, water is still used to process the pulp and turn it into TENCEL™ fiber. Lenzing estimates its water use at 155 gallons per pound of fiber, which is 80% less than cotton. TENCEL™ has a closed loop production process, meaning over 99% of the non-toxic solvent is recycled and pushed back into the system instead of being flushed out as wastewater. And don’t just take our word for it: TENCEL™ fibers are certified by the European eco-label Oeko Tex 100 as containing low levels of manufacturing chemicals and byproducts. REFIBRA™ combines 20% of recycled cotton waste with wood pulp to produce new virgin TENCEL™ Lyocell fibers. By incorporating cotton trimmings it helps avoid waste problems and provides a solution for a circular economy--basically doubling the goodness of TENCEL™ Viscose The majority of our woven fabric is made of viscose—aka rayon—another man-made fiber made from wood pulp. We’re super committed to making sure the forests we source from are conserved, protected, and restored. That’s why we’re working with the non-profit group Canopy to help drive positive change for all our forest products, engage our suppliers and staff, and ensure all our forest-based products come from sustainably managed forests. Check out our Canopy policy to learn more about our commitment to sustainable forests. TENCEL™ Modal is also a wood based fiber. TENCEL™ Modal is processed from sustainably managed beechwood forests in northern and central Europe. Fiber yield of beechwood trees is 2 times higher than that of cotton plants. Plus, trees require less fertilizers!
Linen: Linen is made from flax, and is one of the best fabrics out there and has been for ages. It is strong, breezy, anti-bacterial, and oh so gentle to your skin and the planet. Linen uses basically no water, and emits ¼ of the carbon as cotton per pound of fiber. As an extra plus, most of our linen is made in mills that are Oeko-Tex 100 certified.
Recycled cotton: Recycled cotton is repurposed from either pre-or post-consumer cotton waste that would otherwise be waste and go to landfill. It allows us to have that soft cotton feel without the environmental impact that comes from virgin cotton.
Organic cotton: Organic cotton is a big step in the right direction. It doesn’t allow the use of genetically modified seeds and restricts the use of many chemicals—making it safe for the environment, the farmers and you! It still uses water and land but it helps sustain the land it is grown on through crop rotations, natural ways of controlling pesticides, and did we mention it is usually rain fed?
Recover® yarns are made from old clothes and fabric waste. Once this textile waste is recovered, it is cut, shred and spun into new yarn. In 2016, Recover upcycled over 2.8 million kg of the textile waste. At Ref, we use Recover yarns for some of our jeans and tees. Not only are Recover yarns upcycled, they are also free of hazardous substances, and do not release harmful chemicals during manufacturing.
ECONYL® regenerated nylon: ECONYL® is made out of 100% regenerated nylon - which means no waste and no new resources were harmed in the production. It actually rescues waste from oceans and landfills like fishing nets, carpet fluff, and fabric scraps. Most of Ref Swim is made using ECONYL® fibers. As an extra plus, ECONYL® is Oeko-Tex certified which ensures that there are no hazardous chemicals used in dyeing the fabric.
Recycled cashmere: We get why everyone loves cashmere. It's warm and cozy and super delicious against your skin. Unfortunately, the global demand for it has led to goats overgrazing in Mongolia. It's basically turning grasslands into deserts. Yea, pretty scary. That's why we use recycled cashmere. Recycled cashmere yarns are made from repurposed, regenerated cashmere clippings and knitwear to produce the same smooth feel as conventional cashmere. On average 1 kg of recycled cashmere has 80% less of the environmental impact than conventional cashmere. Talk about a cozy win-win!
Alpaca: Alpaca wool is a renewable fiber that has a much lower environmental impact than most sweater yarns. Compared to conventional wool, each pound of alpaca wool saves 400 lbs of CO2 and 1,500 gal of water. Alpacas are mostly raised in the Peruvian highlands almost exclusively on small family-owned ranches, where each is given one acre of land to graze, giving the grassland ample time to regenerate. Unlike goats and other herd animals, alpacas have soft hooves and gentle eating habits that limit soil erosion and plant destruction. More importantly, they're sheared only once a year under humane conditions!
Deadstock & vintage: Close to 15% of our products are made out of “deadstock” fabrics. Textiles make up almost 6% of the trash entering U.S. landfills every year. We buy verified old, leftover, and over-ordered fabric from other designers and fabric warehouses. This allows us to reuse and divert these materials from the landfill and into your closet. It looks better than it sounds. About 2–5% of our stuff is made out of vintage clothing. We buy vintage pieces from wholesalers across the US to repurpose into new pieces. This includes bulk vintage denim, cashmere and other materials that we refashion and include in our collections. We also source lots of one-of-a-kind stuff for our stores. Remanufactured clothing can save more than 13,000 pounds of CO2 emissions per person, per year. Also, it’s super cute.