Never see a billboard the same way again. Repurposing billboard vinyl into one-of-a-kind bags & accessories. Bold. Unique. Eco-friendly. We recycle billboard vinyl and turn it into unique, durable bags and accessories. Over the past seven years we've repurposed more than 2 million pounds of vinyl that's destined for landfills. Products: Backpacks, Duffle Bags, Tote Bags, Surfboard Bags, iPhone Cases, Wallets, Cycling Bags, Laptop Sleeves.

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Alec was living in El Salvador when he saw his friends and neighbors using billboards as roofing. It dawned on him: billboards are durable and weather resistant, made from vinyl (who knew?), and are not traditionally recyclable. Being an avid surfer, he came back to the US, grabbed his brother, and found someone to sew a surfboard bag made from billboards. Several phone calls to some large billboard companies later, truckloads started showing up at their parents’ house (sorry, mom!). And so it began.


We take billboards from all over the United States (as close as Los Angeles and as far away as Boston!) and route them to our facility in Agoura Hills, CA where the process begins. The average lifespan of a billboard is 4-8 weeks before it’s taken down. In this time, billboards are made durable enough to withstand the elements (strong winds, storms, snow, and more!) yet lightweight enough to make the regular takedown easy.



2,909,622 lbs of billboards rescued

The fun starts here. Our team rifles through hundreds of billboards daily and sorts them two ways: by colors and by thickness. We research what colors and patterns make YOU feel unique, and sort based on which colors sell best for certain bags. Our goal is simple: make a high quality, sustainable make that is as one-of-a-kind as you. No fancy technology here. Our team then cuts each billboard in our warehouse in Agoura Hills, CA into pieces to be sent out for final stitching. We review the cuts pieces for color quality and any potential damage before sending them on their way. Wondering about scraps? We use scrap pieces to make some of our tiniest products (hello, Roam Keychain!) to ensure the most minimal amount of waste.We scoured the globe to find expert sewers just as obsessed with sustainability and uniqueness as we are. You have them to thank for making your RAREFORM gear durable and built to last.