Abhati Suisse is next generation skincare and hair care that blends technology with tradition to adapt Ayurvedic beauty rituals for a contemporary audience. Cleansing, hydrating and soothing comes naturally for the oils, creams and soaps made for hair, body and face. Lavish in their rich consistency, conditioning properties and their subtle yet addictive fragrances.
As told by Anju Rupal, founder and head behind Abhati Suisse:
Every idea starts with a problem. Ours was: “What is happening to our beautiful world? Why are virgin forests being cut down and soil polluted with pesticides? Why are girls being denied an education? Where does all this chaos come from?”
During the course of a dinner one evening I asked my friends: “What if we could use our combined skills (some of us had won awards for our work in beauty products & design) to make a difference in this world? What if we came together and collaborated with the best, to make the most amazing skincare and build a business that could solve problems instead of creating them? We could create products of a very high standard, safe for the environment and we could donate funds to help girls go to school while supporting farmers and their families.”
And with that, Abhati was born: a dream, a vision, a mission and a cause.
We make significant efforts to create and support local trusts and initiatives related to the education of women in rural India. We practice “Seva” which means “Selfless Service”, a key element in our business model. Growing up in rural India comes with some challenges; growing up as a girl poses a lot more. Part of our mission is to offer support to young ladies who struggle by spearheading local education programmes, making it possible for them to attend school, where none existed before.
The work we do to help girls obtain an education is probably one of my most proud accomplishments. To achieve that as a “side-effect” of the work I do back in Switzerland makes me feel that every company, no matter what size, should be able to do the same. If we all worked along this model, just imagine how much better we would be, as a species.
EDUCATION & ECOSYSTEM
A significant part of our profit goes to support local farms, woodland and education programs. For example, we work closely with weforest.org, an initiative which has been instrumental in planting over 15 million trees so far. Abhati’s social and environmental impact has been rewarded with the BCorp certification for using business as a force for good. The BCorp certification is recognition that all our efforts have been acknowledged. Along with being difficult to obtain, the certification confirms that we work in a transparent way to solve social and environmental problems, which is what we have been doing since the very first day. When you use our products, you can be assured that you are supporting not one but many excellent causes. Which is another reason to shine.* (Abhati means “shine” in Sanskrit)
“Being part of the BCorp family hasn’t changed how we operate, but it does give me hope that other people, including consumers, are putting more thought into manufacturing and social enterprise. I hope that soon, people will walk into a store and demand that everything they buy meets the same criteria. As for Abhati’s impact: yes, it’s very satisfying that we can combine truly beneficial skin and hair care with caring for people and the environment. That is a reward in itself.”
Anju Rupal, Founder of Abhati Suisse