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4ocean
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4ocean is a global movement actively removing trash from the ocean while inspiring individuals to work together for cleaner oceans, one pound at a time.

We pull one pound of trash from the ocean and coastlines for every product purchased

BUSINESS MODEL
We are a purpose-driven business, founded to help end the ocean plastic crisis
We are not a nonprofit and do not accept donations. Today, our ocean cleanup and advocacy mission is funded primarily by your 4ocean product purchases. In the future, we hope to advance our mission further by employing new business solutions to the ocean plastic crisis such as reselling the materials we collect and working with governments and industry for contracted waterway cleanup services.

We believe business can be a force for good and hope our model encourages others to pursue creative solutions to this global crisis.

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Tera Brand Scorecard
Good ForValuesCertificationsScore
Planet
Recycled Material Packaging Third Party Certified Global Recycled Standard Green Circle Certified 4
People & Animals
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Community
Charitable 1
Your Health
Organic 1
Your Wallet
0
Total6
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Product Categories: Clothing & Shoes
Story:

4ocean was born on a plastic-covered beach in Bali, Indonesia Our founders, Alex and Andrew, have been around the ocean their entire lives. They both grew up on the Florida coast, swimming, diving, fishing, and surfing. After becoming friends in college, they saved up their money for the surf trip of a lifetime to Bali. When they arrived, they found a beach that was completely covered in plastic, with trash-filled waves delivering more garbage with each break. They asked a local why such a popular, and otherwise beautiful, shoreline wasn’t kept clean, and were told that the beaches had been cleaned just hours earlier. The trash they were wading through had only just washed ashore. Their eyes were immediately opened to the magnitude of the ocean plastic crisis, and they vowed on the spot to try to do something about it.

Mission:

We’re here to clean the ocean and coastlines while working to stop the inflow of plastic by changing consumption habits

Sustainability:

We're committed to the highest sustainability and accountability standards Certifications 1% for the Planet; we donate at least 1% of our revenue to nonprofit environmental conservation organizations Global Organic Textile Standard; our t-shirts are made from 100% GOTS-certified organic cotton Global Recycled Standard; our bracelets cords and beads are made from 100% post-consumer recycled plastic and glass bottles Better Business Bureau; the 4ocean TrashTracker™ is audited and verified by the BBB quarterly GreenCircle Certified; our bracelets are made from at least 90% post-consumer recycled material In addition to cleaning the ocean, we’re addressing the causes and impacts of ocean plastic pollution OUTREACH & EDUCATION Changing consumption habits on land can prevent plastic from entering the ocean People can’t be part of the solution until they’re aware of the problem. Our job is to help people understand the causes of the ocean plastic crisis and empower them to act. From lesson plans for educators to regional beach cleanups and events, we’re committed to sharing our knowledge and inspiring action on behalf of the ocean.