Tera was incorporated as a Benefit Corporation.
Benefit corporations are a new legal tool to create a solid foundation for long term mission alignment and value creation. Becoming a benefit corporation has advantages for every stakeholder in the business, from consumers, and talent to shareholders and directors.
It protects our mission through capital raises and leadership changes, creates more flexibility when evaluating business priorities, investment, and enables Tera to be a purpose-driven company. Save the planet. It’s simple.
Create a world where consumer power can transform our planet into a healthy and sustainable place for future generations.
Empower our members to come together as a global community, embrace a more sustainable lifestyle and push businesses to commit to eco-minded practices.
Show the world that individual efforts do make a difference and that everyday small changes can save the planet.